Webinar: B2B Sales – Lessons From the Trenches
Hosted by Catalyst Connection | Featuring Mark Roberts, CEO of OTB Solutions & Harvard Business School Alum
Join nationally recognized B2B growth strategist Mark Roberts for a high-impact webinar built for sales leaders who are tired of fluff and ready for results. With over 37 years of in-the-field experience and thousands of companies coached, Mark brings the hard-earned strategies that actually move the needle in complex B2B sales environments—especially in manufacturing and industrial markets.
This session isn’t theory. It’s tactical. It’s real. And it’s exactly what your sales team needs to close bigger deals, faster.
Benefits of Attending
- Cut Through the Noise with Data-Driven Sales
Ditch the guesswork. Learn how top sellers use sales process discipline, voice-of-customer insights, and 80/20 analysis to win. - Rebuild Your Sales Engine for 2025
Mark shares a step-by-step B2B research framework that uncovers churn reasons, identifies your top accounts, and guides next-best actions with surgical precision. - Navigate Complexity Like a Pro
From long sales cycles to multiple stakeholders, learn practical techniques that help you gain traction—and control—in tough selling situations. - Level Up with “Buffalo” Leadership
In a volatile market, charging into the storm is better than waiting it out. Mark’s unique mindset training helps teams embrace momentum and own their pipeline. - Ask Mark Anything
Get direct access during a live Q&A with one of the most respected sales minds in the country.