Webinar: Why Your Website Is Costing You Revenue — and What You Can Do About It

How Manufacturers Get Found, Shortlisted, and Chosen in an AI-Driven Market

Manufacturing buyers are changing how they research and select suppliers. Engineers, sourcing teams, and procurement leaders are increasingly using AI tools to identify qualified manufacturers, compare capabilities, and narrow shortlists—before ever visiting most websites.

These AI tools seek relevant technical content, and they evaluate trust, authority, and clarity. They recommend only a small number of suppliers. If a manufacturing website isn’t structured in a way AI can understand and verify, that company risks being invisible at the exact moment buying decisions are being made.

In this webinar, you’ll learn:

• How AI search tools decide which manufacturers get recommended
• How Googles EEAT (Experience, Expertise, Authority, and Trust) supports AI search
• Why AI-driven leads are more qualified and sales-ready
• The real business cost of not being visible or cited in AI search results

The session includes 2 real-world manufacturing case studies from Granat Industries, a 100-year-old industrial manufacturer, and a Wisconsin based machine shop who saw significant impact within 60 days.

These early results demonstrate that manufacturers don’t need to rebuild their websites—they need to make their existing expertise visible and understandable to AI.

Who Should Attend

• Manufacturing owners and presidents
• Sales and operations leaders
• Marketing managers focused on lead quality and revenue growth

What You’ll Take Away

• A clear understanding of how AI search is influencing buyer behavior
• Practical insight into why some manufacturers are being recommended—and others are not
• A framework to evaluate whether your website supports AI trust and visibility

Bonus for Attendees

All attendees will receive:

• A complimentary AI Search & Website Visibility Assessment
• A downloadable checklist: “Is Your Website Helping You Win the Right Work?”

AI is already influencing buyer decisions.
The only question is whether it’s recommending you.

Presenters:

Steve Condit, CEO Marketing Metrics Corp

Steve is the president and founder of Marketing Metrics Corp., a full-service industrial digital marketing firm which is celebrating its 20th year in business. Clients include some of the fastest-growing custom manufacturers and distributors in the United States. They look to Steve to help them with the efficient and effective execution of their sales and marketing strategies to substantially increase sales and profits.

In marketing, his experience began with print directories but now focuses on digital marketing channels such as websites, AI, search engine marketing, blogs, email and social media. Using sophisticated sales and marketing automation software, Steve studies metrics to determine what tactics work best in driving his clients’ sales revenue.

He has had a unique and successful background in both sales management and marketing. In sales management, he has been responsible for leading the sales efforts of smaller $3-million-dollar companies to larger $150-million-dollar divisions of Fortune 500 companies. He has been recognized, rewarded and promoted for generating impressive business results throughout his career.

Kathy Hennessy, Senior Associate Partner

Kathy has 30 years of award-winning experience in marketing for the manufacturing sector. She moved to the Pittsburgh area in 2014 and brings a wealth of industry expertise and a passion for delivering results.  Kathy’s journey began in 1994 in her family’s printing business before she joined Thomas Publishing in 1996, where she quickly made her mark—selling directory ads to the industrial community in Connecticut. Her exceptional performance earned her numerous accolades, including Rookie of the Year, Meteor of the Year, The President’s Club, and the prestigious Platinum Award. Since then, she has been laser-focused on B2B and manufacturing marketing, helping businesses grow and thrive. 

Marketing Metrics Corp. is a full-service digital marketing agency. Our unique ability to leverage sales, marketing, and technology together has helped hundreds of manufacturing companies accelerate their growth.