Overview
At Catalyst Connection, we help manufacturers strengthen their sales teams, streamline processes, and adopt proven strategies that drive measurable growth. Our sales performance solutions are designed specifically for industrial and B2B organizations, giving your team the skills, tools, and confidence to win in today’s competitive marketplace.
Why Sales Performance Matters in Manufacturing
Manufacturing companies often face unique sales challenges: long sales cycles, technical products, and shifting customer expectations. Without a clear sales strategy, even the best products can struggle to reach the right customers.
Improving sales performance is not just about increasing revenue—it’s about building a repeatable process that:
- Identifies and qualifies the right prospects
- Builds stronger customer relationships
- Improves closing rates and profit margins
- Aligns sales activity with long-term business growth
Sales Performance Tools for Success
Catalyst Connection offers a suite of tools designed to help manufacturers strengthen their sales teams, expand market reach, and accelerate revenue growth:
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Sales Assessment – Gain a clear picture of your current sales program. Our assessment identifies strengths, gaps, and opportunities to improve effectiveness, helping you focus on strategies that drive top-line growth.
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Channel Network Assessment – Evaluate the performance and fit of your existing reps and distributors. By pinpointing areas for improvement, we help you optimize your channel network to generate more revenue from these critical partners.
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Manufacturer’s Rep & Distributor Search – Need new partners? Catalyst identifies and vets reps or distributors that match your unique requirements. We also provide onboarding guidance and coaching to ensure new partners ramp up quickly and perform at a high level.
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Sales Playbook Development – A customized sales playbook provides your team with a proven roadmap for success. We help you design a playbook that shortens sales cycles, increases win rates, and supports new sales team members in reaching productivity faster.
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Prospect Database Development – Expand your pipeline with qualified leads. Acting as an extension of your sales and marketing team, Catalyst identifies and qualifies new prospects based on your defined criteria and growth strategy.
Partner with Catalyst Connection
Ready to improve your sales performance and accelerate growth? Catalyst Connection has helped manufacturers across Southwestern Pennsylvania achieve stronger results through tailored training, consulting, and ongoing support.
Contact us today to learn how we can help your sales team succeed.