Reaching Out to New Prospective Customers
Jennison Manufacturing Group
Jennison Manufacturing Group, in Allegheny County, is a premier tool and die shop that provides a complete range of manufacturing capabilities.
Catalyst Connection and company management met to discuss their desire to build awareness of their new American Petroleum Institute (API) certification. Jennison wanted to build a quality database of prospects to use as a marketing tool to build this awareness. Catalyst Connection worked with Jennison management and a cross-functional team to discuss past success with oil and gas customers and to determine the type of prospective companies that would be ideal for new business. They developed a comprehensive strategic marketing campaign to reach out to oil and gas drillers and drilling service companies in North America which included prospecting, prioritization, call center lead generation, appointment setting and email marketing.
Jennison has started to see results of the project and they will continue to use the marketing tools for additional sales/marketing activities into the next year.