25 Blog Topics for Manufacturers Eager to Start Blogging

By Curt Anderson, ecommerce Evangelist for Manufacturers / Owner at B2Btail

Blogging creates an opportunity to share with your staff, customers, vendors, and even your community on how things are going for you and your business.

With a new sense of urgency for virtual and digital engagement, creating a solid blog strategy helps thrust you ahead of the game. Blog posts can be short and sweet and right to the point.

On the other hand, take advantage of this time to dive into details on steps that your company uses to battle current challenges. Other business owners might find your strategies and tactics extremely valuable.

Plus, a blog also offers the opportunity to basically journal your experiences during COVID-19. Years from now you can look back and think to yourself, “how on earth did I survive that global crisis?”

Blogging can be the voice of your younger self sending messages to your older and wiser self. The bottom line, blogging offers tremendous value to you, your company as well as your customers.

Once our world returns to health and no longer finds it necessary to “social distance”, you will cherish the fact that you started blogging as a content strategy for your business.

Therefore, let’s dive into potential blog topics to help you get started.

Blogging for Small Business Owners and Manufacturers

Blogging plays a critical role with any B2B marketing strategy. One major challenge though: Where to start? Creating blog topics that readers find helpful and educational certainly is not an easy task.

Additionally, many small business owners question the value of blogging for their company. Especially for small business owners and manufacturers.

Common questions asked during discussions with small business owners and manufacturers who are considering blogging:

  • Who has time to actually blog?
  • In particular, as a manufacturer or small business owner, what the heck do you blog about anyway?
  • Does a business truly benefit from blogging?
  • More importantly will blogging connect with new customers?
  • Lastly, will blogging actually generate sales?

Truth be told, blogging delivers powerful results for many reasons including the following:

  • Tremendous SEO Value
  • Customer engagement
  • Educate customers
  • Inform potential prospects on your company, products, and services
  • Convert content from blogs into social media posts
  • Share community activities and events
  • Offer case studies, success stories, white papers, and resource guides

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If you would like to learn more, or discuss how you can get started with blogging, Catalyst Connection and B2Btail can help! Please contact Anna Mancuso at amancuso@catalystconnection.org for more information.