Month: July 2021

By Cynthia Cavendish-Carey, Vice President, C4CS The fourth in the series, this article delves into the essential leadership roles for the two distinct areas for the protection of data and IT assets: IT Security and Information Technology. There are typically two roles that lead these groups within a company. Chief Information…

By Curt Anderson, ecommerce Evangelist for Manufacturers / Owner at B2Btail Blogging creates an opportunity to share with your staff, customers, vendors, and even your community on how things are going for you and your business. With a new sense of urgency for virtual and digital engagement, creating a solid…

By Curt Anderson, ecommerce Evangelist for Manufacturers / Owner at B2Btail The time has finally come for you to join the massive B2B eCommerce party. In fact, it's the $1.8 TRILLION B2B eCommerce party! One challenge though: Where to start? Wouldn't it be great to have an eCommerce checklist to…

By Curt Anderson, ecommerce Evangelist for Manufacturers / Owner at B2Btail Before we jump into the 3rd Step of Scaling Your Proprietary Process, “Get Offensive”, let’s discuss your keyword strategy. Your keyword strategy plays a critical role in Scaling Your Proprietary Process. Targeting your core strengths allows you to market…