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Proven Lead Generation Webinar

Review the recording of Proven Lead Generation Webinar.

There is no surprise that COVID-19 has had a tremendous impact on companies and their lead generation. Manufacturers cannot attend tradeshows or hold events at this time, so they will have to rethink the way they generate leads, network and do business overall.

This webinar will review DVIRC’s proven lead generation process that aligns companies’ capabilities with market opportunities to drive measurable growth by generating qualified prospects. Few business challenges compare to the urgency of maintaining a pipeline of sales opportunities. Without a steady flow of qualified prospects that match companies’ capabilities and will be receptive to your sales message, no business can sustain itself for long.

DVIRC takes a hands-on approach to understanding a companies’ strengths, identifying an ongoing list of prospects, and managing both the active outreach and the communication of leads to your sales team. DVIRC has successfully delivered lead generation services to more than 300 business across the region and around the country. Over the last decade they have developed and refined a process that begins with an assessment of capabilities and messaging and includes in-depth secondary research into  current and prospective end-use markets. Next, they build and maintain a list of prospects, vetting them for applicability, conduct outreach, and nurture leads to take the legwork out of your lead development efforts


  • Custom action plans are created to address competitive conditions, identify target markets, draft unique selling points, and structure DVIRC’s outreach.
  • DVIRC works as an extension of our your sales team, assigning 4 to 6 experienced lead generation professionals to work on your behalf to identify and call on roughly 60 prospects each month.
  • Unlimited access to a project dashboard, customer database, and project tools that are reviewed twice monthly to instill business development best practices.
  • Dollar-for-dollar, DVIRC’s Lead Generation program is the lowest cost, highest impact sales and marketing investment any business can make.


The DVIRC team consists of industry experts passionate about the manufacturing industry. For more than 30 years, their staff has applied deep experience to develop and implement successful business solutions for their clients. DVIRC helps small and mid-sized manufacturers in the region compete and grow profitably.


Pittsburgh, PA 15207 United States