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Manufacturers’ Rep & Distributor Management eLearning Series

During this three-part E-Learning Series, you will learn best practices and lessons learned for building and managing a manufacturers’ rep and distributor network. This is a soup to nuts E-Learning Series. You will learn how to find and select the best channel partner for your particular business and products, sales tools to speed the learning curve, and tips for managing your channel network to ensure its effectiveness. You will also learn how to evaluate and improve existing networks. Between each lesson, attendees will be tasked with reviewing a case study and developing a strategy to address the situation described.

Benefits of Attending

  • Lesson 1: Learn what type of Channel Partners are the best fit for your Company and offerings. How to identify and evaluate Channel Candidates. Considerations when negotiating a contract with Channel Partners.
  • Lesson 2: Learn best practices to on-board new Channel Partners. Tools and tips to motivate and manage Partners. Tips to optimize Channel Partner performance.
  • Lesson 3: Learn how best-in-class companies manage Channel Partners. How to build a strong relationship with your Channel Partners. Working with Channel Partners … what works and what doesn’t.


Additional Details

This e-learning series will be three 90-minute webinars. Attendees will participate in three simulations as homework assignments between the webinars.

Cost: $30 per person per lesson; $75 discounted price if registering for all three lessons.



Thursday, November 2: 1:00 – 2:30pm

Thursday, November 9: 1:00 – 2:30pm

Thursday, November 16: 1:00 – 2:30pm


November 2 @ 1:00 pm
November 16 @ 2:30 pm
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