Essential Skills for Makers and Small Manufacturers Series
April 8 @ 12:00 pm - June 10 @ 5:00 pm EDT
Catalyst Connection is committed to exercising extreme caution in response to the latest updates of the COVID-19 outbreak in accordance with our Pennsylvania Governor and CDC guidelines. To ensure the safety of our staff and clients, we will be working remotely. We are also cancelling all of our trainings and events during this time. We will update and post training dates as soon as we can re-schedule these important trainings for our clients and community.
Catalyst Connection and Bridgeway Capital’s Craft Business Accelerator are pleased to introduce a new Essential Skills Series for Makers and Manufacturers. This program offers three workshops where you’ll learn best practices for designing and commercializing new products and services. You’ll gain practical tools, tailored to makers and small manufacturers, so that you can put them into immediate action to advance your company. But more importantly, you’ll join your peers to learn not only from industry experts, but also from each other. During these workshops, attendees will have opportunities to discuss the challenges they face, mistakes they’ve made, the problems they’ve solved, and the best practices and innovative ideas they’ve used to overcome obstacles.
The series will run from 12:oo p.m. to 5:00 p.m. on the dates below. Lunch will be provided.
April 8th – Design for Manufacture and Assembly
Design for Manufacture and Assembly (DfMA) techniques are used to minimize product costs and make a good product even better. In this workshop, you’ll gain an understanding of the differences and similarities between Design for Manufacturing and Design for Assembly. You’ll also learn how product design and manufacturing has a significant influence on product costing as well as some basic criteria to not only minimize the number of parts and/or process steps, but also how to critique product designs for ease of assembly. You will also gain additional insights into techniques and principles of ‘good design’ as well as material and process selection approaches to develop innovative solutions.
May 13th – How to Build a Go-to-Market Plan
Today, it’s not enough to just have a good product. For any new product or business to be successful and generate sales, you need a tactical go-to-market plan that outlines the steps necessary for success. Your go-to-market plan needs to be comprehensive enough to be valuable, yet agile enough to be updated as you gain customer feedback. In this workshop, you will learn the key components of a go-to-market plan, how to differentiate your product in the market, and the steps necessary to make your plan actionable.
June 10th – Creating an Effective Pricing Strategy
One of the most important, and challenging, issues for makers and small manufacturers is determining the right pricing strategy for products and services. If you get your pricing strategy wrong, you create problems that your business may never overcome. If you get it right, you not only enhance how much you sell, but you also lay the foundation for sustainable business growth. In this workshop, you will learn how to determine what the market is willing to pay as well as the key factors to consider when developing an effective pricing strategy. You will also learn how to decide when it’s the right time to raise or lower prices.
When you register, you will have the choice to register for the series (3 sessions) at a discounted price of $75 or you can register for individual sessions for $30 each session.
3 session series discounted for $75
Individual sessions $30 each