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Building a Lean Sales Machine Program

January 14 @ 9:00 am - March 17 @ 12:00 pm EST

For executives leading sales, customer attainment or revenue generating activities. Seven sessions facilitated by experienced sales leaders

About this Event

This 7-session coaching/mentoring series is for executives who are responsible for growing sales, such as VP or Director of Sales or CEO/Founder, as well as those that are being groomed to take on that role.

We’ll do a gap analysis on your sales organization’s prowess, help you find parts of your revenue projections that are subject to failure (or don’t make sense), help you assess the skills of your key players related to attaining revenue, and work with you on various aspects of growing your sales team and implementing sales tools.

You’ll walk away with a custom sales blueprint for yourself and your team including tools that will help you take what you’ve learned and implement for your own organization to create your own 360-degree Selling MMachine™ or enhance the selling machine you already have in place.

Schedule of 7 sessions:

Tuesdays 9:00 am-12:00 noon – January 14, February 4 and March 3 – at Catalyst Connection’s new location at Mill 19/Hazelwood Green.

Tuesdays 12:00 noon- 1:30 pm via Web-meeting — January 21, February 11, March 10, March 17.

What this MMasterclass does

This MMasterclass provides key elements that any organization needs to enhance its revenue growth and customer attainment from a 40,000-foot (impactful big picture) perspective. You’ll build your own consistent, repeatable, scalable sales machine

What previous participants say about this MMasterclass

  • “This class is an utter necessity!”
  • “Brought me to a new level; gave me several insights in a single session”
  • “Exceptionally good, clear, concise content that could be used by sales professionals”
  • “Sales organizations definitely need this”
  • “Incubators don’t give this deep level of the working process”
  • “I wish I could have had this forecasting model before I started putting my own together.”
  • “You have this all laid out in a way that’s very easy to follow”
  • “Where were you earlier?”
  • “Now I have a structure to say where I’m missing capabilities, and have a checklist of things I want to look for”
  • “Even if you know the pieces of the process and feel good about it, you’ll learn what you’re missing.”
  • “You’ll fortify your understanding of what you’re doing well and where you can make that better.”

Learning Objectives

  • Determine the gaps between how you do sales now and what you need to do for maximum effectiveness.
  • Learn how “hero sales” deceives you and adversely impacts your sales strategies, tactics and attainment
  • Tweak or create KPIs (key performance indicators) that can be managed via CRM (customer relationship mgmt system)
  • Uncover how to develop a more realistic sales growth plan that investors and executives realize is more believable as well
  • Understand how you should grow your sales team to meet your goals, including the metrics that make or break sales team hiring decisions
  • Learn best practices to lead your team on a quarterly and weekly basis to get the most from the people you have
  • Discover the breadth of sales compensation models that can be combined to create maximum incentives for each sales person and help retain your best sales talent
  • Get insights to various types of tools that you can use within your sales process including how to make them your own
  • Discover how to sustain momentum with your sales programs and initiatives
  • Determine how the current skill levels of you and your current team match to your needs and how you need to supplement them to thrive

Curriculum is separated into 4 modules:

  • gap analysis,
  • effective sales team leadership tactics,
  • sales tools integration/enhancement, and
  • sustainment/fine tuning.

How it works

We recognize that your time as executive or entrepreneur is valuable and that you travel often. So we conduct the seven sessions over 10 weeks (January 14 through March 17, 2020). Three of them are full 3.5 hour sessions, four of them are 90-minute lunch-&-learns. (Think of it like your college courses, where you had lectures and break-outs.) Your sessions include instructor led discussions as well as tools and exercises that you’ll use interactively – so you’ll be able to ask questions and learn from the experiences of other participants.

We facilitate the three longer sessions in a comfortable conference center in Pittsburgh to add interactivity with your peers; if you can’t make it to Pittsburgh for those sessions, you can stream it online. When you register, you’ll let us know whether you intend to participate in the Pittsburgh Conference Center for those three sessions or take all online.

All sessions are on TUESDAY. Times vary by date so please note the times for each session.

Why would I send more than one person?

Some companies are looking to grow their organizational expertise by adding skills to existing team members. You might want your CEO or technical founder to better understand how to incorporate sales into the organization, your VP of sales to help your sales growth or to fix existing sales team issues, and key sales contributors who would be helpful if they had a bigger picture of the way your organization can grow its sales prowess.

About the mentors conducting the Sales MMachine MMasterclass

The mentoring team leading your sessions are experienced leaders and sales implementers who have led or trained large sales operations, wrote highly-praised books, founded and grew companies, and who are consistently asked to participate in leading conferences as keynote presenters and on various media. Your primary facilitators for this program:

Shannon Gregg, Ph.D ABD

Shannon mentors sales leaders on how to create or tweak their sales operations to gain optimum results. A highly ranked presenter and trainer at Salesforce.com international conferences and on their conference calls, she has been director of sales operations for 3 highly successful growth companies. Shannon earned her BA at University of Pittsburgh and MBA from Point Park University. She has been certified by the Peter F. Drucker school at Claremont University.

learn more about Shannon

David Radin

David has executed sales and training related programs for Verizon, Apple and Motorola as well as a number of smaller companies. He founded, grew and exited from two companies – a SaaS that his team grew to 780,000 users and a radio network which at peak exceeded 1 million weekly audience. A Certified Dale Carnegie Consultant, David has written three books (including “Building a Successful Software Business” (O’Reilly), which has been called the “Swiss army-knife of high-tech marketing” by industry executives), has had over 800 articles published by reputable publications, and has frequently been on TV and radio (including host of his own national radio shows on large stations and major networks). He earned his MBA from Duke University (Fuqua) and BS from Yale University.

learn more about David

Additional mentors and facilitators, each with their own area of expertise, will differ based on which cohort you join.

This MMasterclass has been designed and executed by MMasters Corporations. For 30+ years, MMasters has been behind the scenes of some of the most successful company growths in modern time. Clients hail from industries including technology, financial, manufacturing, education, government, non-profit, life sciences & healthcare.

Our partners in the conceptualization, development and implementation of this course: Carnegie Mellon University, University of Pittsburgh, Pittsburgh Life Sciences Greenhouse, Catalyst Connection, Womens Presidents’ Organization, Innovation Works, Pittsburgh Technology Council, AlphaLab Gear, Idea Foundry, and Founders Institute.


January 14 @ 9:00 am
March 17 @ 12:00 pm
Event Category:


Catalyst Connection
4501 Lytle Street, Suite 301
Pittsburgh, PA 15207 United States
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