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Pay-Per-Click Marketing

August 2, 2017

By Vince Kostelnik, Ad Ej Solutions

In today's digital world, it's estimated that your buyers are anywhere from 60-90% along their buying journey before they reach out to suppliers. Getting your name in front of them while they are doing their initial research is imperative to growth success.

With Inbound Marketing, your prospects are looking for you instead of you having to chase them down. With most Inbound tactics, it takes time to get your digital assets in front of a potential customer on a consistent basis.

However, if you are looking to get in front of your target market right now, Pay-Per-Click (PPC) marketing is your best choice. You can literally launch a campaign today and have ads showing the very same day. Done right, you can even be in the top positions of the search results page.

With Google owning the lion's share of the Search Advertising Market, a good starting point is Google AdWords. This webinar will guide you through what you need to know to make the determination if AdWord is right for you and then work through the intricacies of building effective campaigns, so that when your prospects are looking for you, you will be found!

In this webinar you will learn:

  • What is Pay-Per-Click marketing
  • How it fits into your overall marketing strategy
  • How to know if it's right for you
  • The things you need to know before you get involved
  • How Google selects high ad ranking for the Search Engines Results Pages (SERPs)
  • Important Key Performance Indicators (KPIs)
  • And what your options are for implementation

Along the way you will get some general marketing tips that can apply to all of your marketing tactics.

Whether you are just first considering Google AdWords or you have an existing account that is not performing like you want it to, join us and learn important factors in optimizing campaign performance and getting prospective customers to find you.

About Catalyst Connection

Based in Pittsburgh, Catalyst Connection is an economic development organization dedicated to helping small manufacturers to improve their competitive performance. Catalyst advisors, consultants, and instructors offer training, consulting and administer financial programs that can provide funding for equipment, machinery, or capital improvements. As a nonprofit 501 (c)3 firm, the organization has been supporting Southwestern Pennsylvania manufacturers for more than 25 years. For more information call 1-888-887-7472 or go to www.catalystconnection.org.

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