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Intro to Digital Marketing Strategies Webinar

Is your company thinking about using digital channels as part of your overall marketing strategy, but not sure it’s right for you, or where to even start? Are you looking to improve your website’s performance to produce more qualified leads, both organically and paid? Join Catalyst Connection on Thursday, May 11th as TRex Technologies, Ad Ej Solutions and Blue Archer team up to provide you with the digital knowledge and next steps needed to effectively connect with your current AND prospective customers through several online marketing strategies and channels.

Attend this NO-COST introductory webinar specifically for small manufacturers to learn more about:

Marketing Automation | Generate Leads, Increase Follow-on Sales, Minimize Client Attrition. By 2020, customers will manage 85% of their relationships without talking to a human. (Gartner Research)

Marketing Automation is the process and technology that defines, automates, and measures marketing work-flow tasks that engage prospects and customers at the right time, with valuable content. Blue Archer will explain why marketing automation is important for B2B sales functions and what resources are required to support a campaign. Learn how Marketing Automation can drive a 14.5% increase in your sales productivity. (Nucleus Research) 

Search Engine Optimization (SEO) Trends in 2017 | Google will remain the top referrer of website traffic by 5X+. Neither Facebook, nor any other source, will make a dent. (1 of 8 Top 2017 SEO Predictions by MOZ)

SEO is a comprehensive, tested process that improves your website's ranking in search engines, thus increasing your company's visibility leading to a pipeline of qualified prospects to drive sales. Google changed it's algorithm over 370 times just last year, all of which may be directly impacting how your website ranks. You’ll also learn how SEO goes beyond your website to video, social media, blogs and more. TRex Technologies will explain how we help companies assess their website’s performance and make the necessary improvements to increase visibility, organically. 

Google Adwords | It’s estimated that your buyers are anywhere from 60-90% along their buying journey before they even reach out. Getting your name in front of them while they are doing their initial research is imperative to growth success.

If you’re looking to get in front of your target market right now, a good starting point is Google AdWords, as Google owns the lion’s share of the Search Advertising Market – and you can build and launch a campaign & have ads showing that very same day.  Ad Ej Solutions will guide you through what you need to know to make the determination if AdWords is right for you and then how to work through the intricacies of building effective campaigns, so that when your prospects are looking for you, you will be found!


NOTE: This is an introductory webinar for manufacturer's only.  Following the webinar, all participates will receive an email containing links to three (3) pre-recorded webinars covering the three topics above in-depth to watch at your own leisure.

Are you thinking of moving forward with implementing one or more of these digital strategies but are not sure if you have the sufficient funds to allocate towards a project? You may qualify to take part in the ARC Power Mini-grant Program. This grant program is funded by the Appalachian Regional Commission, through the Southwestern Pennsylvania Commission, and administered by Catalyst Connection. The Power Mini-grant is designed to assist coal impacted community's response to negative economic factors by diversifying and growing small and medium sized manufacturers through strategic efforts to build capacity, improve efficiencies and demand locally, stimulate job creation, and drive economic impact. If you are a manufacturer, click here and take a survey to help us determine if an ARC Power Mini-Grant is a good fit for your company.

To learn more about the ARC Power Mini-grant Program, click here.

No Cost

Contact us to discuss group rates or fees for onsite training at your business.

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Arnett Carbis Toothman S&T Bank