Web Development:
Search Engine Optimization
Search Engine Optimization: Top Ten Hits Turn Profits
When looking for new vendors, 90 percent of businesses conduct their Internet searches
with specific product terms, not company names. That means your Web site needs to
trade on more than just your brand. It needs to promote your company’s capabilities
through key words, strategically placed in your Web site content to help elevate
your position in each search engine’s top ten list. If your site isn’t making that
cut, then your potential new business opportunities are probably producing profit
for your competitors.
Catalyst Connection’s Search Engine Optimization services can help you gain a competitive
edge by getting your company closer to the top of search engine results. We’ll work
with you to:
- Assess your current site, identifying content and code improvements.
- Identify target key phrases, assessing the relevancy of those in helping visitors
find your site more readily
- Enhance existing site copy and improve page relevancy through proven SEO methodology
- Develop and implement plans for search engine registration, pay per click advertising
and link popularity for your Web site
Results
As your company’s Web site rises in its search engine ranking, you’ll experience
increased visibility, larger site traffic volumes, more sales leads and new business
opportunities to grow your bottom line. High search engine rankings will give your
company:
- Better competitive performance with potential customers because your improved search
engine site ranking places you ahead of your competitors
- Increased exposure through search engines and directories that position your company
as a premier provider in your industry
- Enhanced credibility by virtue of elevated search engine rankings
- Access to more prospective customers who, by exploring your site, know that you
offer the products and services they seek and are therefore more receptive to doing
business with you
- A better return on investment by being able to reach a highly targeted audience
that is purposefully looking to do business with your company
CONTACT: Neal Rabogliatti,
e-Business Catalyst, 412.918.4289 