Strategic Planning Consulting Services
Strategic Positioning | Tactical Marketing Underpin the Plan
As part of our overall Strategic Planning Consulting services, we can assist your company with both strategic positioning and tactical marketing.
Strategic Positioning - Through a thorough market analysis and thoughtful collaboration with your leadership, we’ll help your company craft compelling mission and vision statements that clearly represent who you are as a company and what your goals and values are to all of your internal and external audiences. We’ll also help you to differentiate yourself on all key parameters that your target markets use in their purchase decision-making processes.
Tactical Marketing - Credible, powerful content and personalized sales messages will help you capture the attention – and the business – of your target customers. Catalyst Connection offers an array of best practice tools and techniques that support your tactical marketing needs and help you generate higher returns and win more profitable customers for a relatively low investment. We’ll work closely with you to:
- Realize a bigger return and better results from your marketing investment by identifying and focusing on your company’s strengths and the distinguishing/differentiating features and benefits of your products and/or services
- Create a value proposition, unique positioning statements and marketing messages for your offerings
- Develop a detailed marketing plan containing initiatives that clearly differentiate you from your competition
- Design a product or service launch strategy to implement your tactical marketing program using new tools and technologies
- Support repositioning of a mature product with new tactical marketing strategies
Through our Market Development service, we can also provide you with primary research that identifies customer needs and validates new product, service, or market opportunities, thereby reducing your customer acquisition costs. Our advisors will also work with you to gain and leverage this knowledge to improve the effectiveness of your sales force and increase your bottom line through targeted and pre-qualified sales prospects.
Our Lead Generation service will help you pinpoint and pre-quality hot new prospects, increase your customer base, determine future sales leads.
CONTACT: Tom Meshanko, Senior Market Development Consultant, 412.918.4264