Market Development: Customer Listening
Customer Listening. Customer Loyalty.
Finding new customers is five times as expensive as retaining current ones. That’s a mighty powerful incentive for keeping your customers satisfied. Catalyst Connection’s Customer Listening services help keep your ears attuned to the buzz in your marketplace so that you have the input you need to keep hitting the highs in customer satisfaction.
Using a comprehensive customer loyalty research methodology, our expert advisors:
- Survey your customers to help you identify any perceived shortcomings in your operations
- Gain a quantitative evaluation of your performance relative to your competition
- Determine your customers’ key strategies for growth
- Develop improvement initiatives based on customer input
You’ll receive a detailed analysis of candid survey responses along with an executive summary that highlights key findings and conclusions. Catalyst Connection will also work with you to develop a plan based on those results, allowing you to make adjustments in your operations that can ultimately influence customer satisfaction and have a positive impact on your bottom line.
Results
Clients report that we have helped them:
- Obtain the market feedback they need to better match their products to customers’ needs
- Add value to their products and services based on what they learned from customers’ survey responses
- Become a service leader by focusing their resources on features that are important to their customers
- Increase customer loyalty and gain repeat business through consistent performance and higher levels of satisfaction
- Compete successfully for new business and increase market share with their existing customers by knowing exactly what they want and how to deliver it
- Increase flexibility in ways that led to penetration of new markets and business growth
CONTACT: Tom Meshanko, Senior Market Development Consultant, 412.918.4264