Growing Your Business:
Market Development

Identifying New Markets. Increasing Sales.

It’s no secret … Marketing 101 tells you that the way to stay ahead of your competition is through a combination of increasing the share of business you get from your existing customers and capitalizing on emerging market opportunities. Sounds pretty fundamental until you ask the harder question: How?

Using proven techniques, industry best practices and state-of-the-art software tools, Catalyst Connection can work with you to gather quantitative and qualitative data specific to your marketplace and then analyze the results to help you form effective plans to grow your business that include specific strategies, tactics, and the operational support required to implement them successfully.

Leapfrogging Your Competition

You can ensure that your company remains alert to what the marketplace requires in order to outpace your competition through a variety of market development consulting services provided by Catalyst Connection:

Lead Generation » Pinpoint prospects that are most likely to become customers, identify their key concerns and learn how to address them in order to provide your sales force with qualified leads, allowing them to make a direct impact on your sales performance

Customer Listening » Gauge customer satisfaction and loyalty, better understand customer requirements to anticipate market changes, translate that knowledge into your own business plan and apply it by evaluating and improving company performance, prioritizing customer requirements and increasing customer retention

Our Market Development advisors help your company:

• Increase your volume of new sales opportunities
• Reduce customer acquisition and retention costs
• Develop marketing messages targeted to your customers’ needs

Results and References

Catalyst Connection has a superb track record for helping client companies achieve significant increases in market penetration:

Clark Metal Products gained important information about customer requirements and the company’s performance vis-à-vis its competitors on those requirements thanks to a Customer Listening study designed and administered by Catalyst Connection.

Paul’s Chrome Plating, Inc.

CONTACT: Tom Meshanko, Senior Market Development Consultant, 412.918.4264