Gorell Windows & Doors manufactures vinyl windows for replacement and new-construction applications, as well as patio doors and aluminum storm windows and doors. Located in Indiana, Indiana County, PA, Gorell markets its products through a network of dealers and distributors.
As one of the most innovative and fastest-growing window and door manufacturers in North America, Gorell is consistently recognized for its high product quality and excellent customer service. Recently, Gorell required assistance to improve the company’s Web site visibility with the major search engines and, in turn, increase the amount of Web site traffic it received. Gorell also wanted to gain a better understanding of how search engines and directories worked and learn how to properly optimize its Web site to be indexed by and perform well with the major search engines.
Catalyst Connection was contracted to provide Gorell with a combination of SEO and Web site assessment and assistance. Working with the Gorell team, a Catalyst Connection advisor assessed three of the company’s Web sites using Web Position Gold software. Training also was provided so that Gorell could better understand SEO and its methodology. As such, Gorell learned how to interpret SEO data, identify keywords for better placement, develop relevancy for each page of the Web site as well as a good in-bound link campaign, and address technical issues (layout, codes, properties, site structure, text navigation and site map).
In addition to a $20,000+ savings related to Web site redesign and search engine rankings, Gorell has realized an increase in Web site traffic as well as qualified sales leads.