Ace Wire Spring & Form Company was established in 1939 in McKees Rocks, Pennsylvania, founded on the design creativity of an ambitious father and the business acumen of an aspiring son. Ace manufactures a wide variety of custom, precision and specialty springs, as well as wire forms for a wide range of applications. For over 60 years ACE has been the spring solution for every size business.
To improve their competitiveness versus offshore competition, Ace applied for and received a federal grant. A portion of that funding was earmarked for the development of a new Web site for the company – one that, compared to their existing site, could deliver significantly higher traffic volumes, lead generation and requests for quotation.
Ace engaged Catalyst Connection to create the new site for them. Catalyst Connection gave Ace a bold new look, intuitively organized content displayed in a crisp layout and site architecture that is easy to navigate. Catalyst Connection also ensured that Ace’s key search terms appeared strategically in order to improve their search engine results.
The new site went live in September 2004, and Ace has seen powerful results. Hits are up approximately 1,000 per month versus 2003 levels, providing the increased traffic that Ace was seeking. Lead generation and RFQs have had similar increases, and a script in the site programming enables Ace to take the information gathered directly into a database for use by their sales and marketing personnel.