Industrial Pump and Motor Repair (IPMR) provides sales, service and repair of a wide variety of electromechanical equipment for commercial and industrial applications. Headquartered in Pittsburgh, the company sells both nationally and internationally, and also provides 100 percent guaranteed service and repair to customers throughout the region as well as 24-hour emergency repair service – of any make and model industrial pump or motor.
IPMR wanted to create a Web site that would generate leads, provide an online quote request form and, overall, assist the company to broaden their sales through Internet visibility.
Without a Web presence of any kind, IPMR relied on Catalyst Connection to build their online identity from the ground up. First, a target audience analysis was conducted to determine who IPMR’s customers were and how they were searching for IPMR’s products online. Catalyst Connection led intensive keyword research and development efforts and built an Internet strategy geared at marketing to the determined key audience. Following development of the site, Catalyst generated Internet marketing and search engine optimization of the site to increase traffic and sales.
IPMR now has a robust presence on the Web – an area of their business plan which was nonexistent in the past. Only six months after the live premier of the IPMR site, sales and exposure increased quickly. IPMR’s Internet visibility increased on local, national and international searches, providing IPMR exposure to new markets. They have expanded their local customer base to include customers both around the nation and around the world.