Creative Pultrusions, Inc. is the leading manufacturer of fiber-reinforced polymer composites, producing high-strength pultruded profiles for the construction, electrical, transportation and consumer product industries. Established in 1973 with manufacturing facilities in three locations including Alum Bank, Bedford County, Creative Pultrusions employs 220 and has annual sales of approximately $39.0 million.
Creative Pultrusions had an existing Web site with limited capabilities. They requested Catalyst Connection’s assistance to update that site and enhance its functionality in order to use it as a key sales and marketing tool. Taking advantage of the latest technologies, the company also asked that the site be built with capabilities that would allow customers to check inventory levels.
The key to a successful Web site is a thorough planning, design and implementation process. With our Web site Planning and Development service, Catalyst Connection works with companies to identify business goals and create state-of-the-art Web sites to advance those objectives. While Creative Pultrusions knew what capabilities they wanted in their site, the project began with a meeting to define the site’s target audience, select key words that would attract visitors and determine ultimate expectations. A Catalyst Connection advisor then developed a flow chart, creative concepts and an implementation plan; gathered input from Creative Pultrusions’ marketing personnel; and began to build the site. Content was gathered, organized and updated. Images were selected, and a secure development site was made available to Creative Pultrusions, allowing their staff and management team to view Catalyst Connection’s progress in building the site. Once the pages were completed, our advisor registered the site with major search engines in order to increase the company’s on-line visibility. Training was also provided to Creative Pultrusions’ marketing coordinator, allowing her to assume responsibility for site maintenance following its launch on April 5, 2002.
Creative Pultrusions realized benefits almost immediately following the launch of the site. Their customers now have access to current pricing, inventory levels and up-to-date product information, allowing for faster service. Creative Pultrusions’ sales process has also become more efficient with reduced turnaround time on prospects’ requests for quotations.