Cygnus Manufacturing Company
Cygnus Manufacturing Company
Saxonburg, PA

Eureka! Winning Ways®

If your company needs concepts for new products, or a way to determine which are most likely to succeed, Eureka! Winning Ways is the program for you.

Tailored for small manufacturers, Eureka! Winning Ways is a proven system that creates sales-boosting new products and brings them to market. It involves your whole team – sales, production, engineering, finance, and marketing – in the generation of more ideas, and the launch of more new products, fast.

During sessions with a Winning Ways consultant, your team will:
  • Develop at least 50 new product ideas.
  • Submit them to the MerwynTM system, which sorts them by probability of success. Merwyn is an advanced computer model that evaluates how well potential customers will understand a new product. Based on reverse-engineering studies of more than 4,000 growth initiatives, Merwyn is 88 percent reliable at separating winners from losers.
  • Use our proven Trailblazer process to create an action plan you can apply to bring your new product to market quickly and economically
  • Create customer “pull-through” messages that sell more effectively by focusing on your product’s overt benefit, on the real reason to believe in it, and on its dramatic difference.
You can increase your sales by 20 percent or more by engaging your entire team in a disciplined approach to growth that is:
  • Eight times more effective than conventional brainstorming.
  • 88 percent reliable in separating winning ideas from also-rans.
  • Five times more effective in crafting messages that sell, compared to typical in-house processes.

Catalyst Connection guarantee: At least two of the ideas you create and test will exceed our minimum score for probability of success, or we will work with you to recreate and retest until at least two of your concepts score above average on the Merwyn probability-of-success scale.

Benefits

  • Create a pipeline for new products.
  • Determine which products have the highest chance of succeeding in the market.
  • Increase your likelihood of new product success.
  • Accelerate product design and commercialization.