Industrial Scientific Corporation
Industrial Scientific Corporation
Oakdale, PA

Web Site Assessment

Your web site may be your most important marketing tool. But can you tell how effective it is? And, if it needs an upgrade, where do you start? A comprehensive Catalyst Connection web site assessment will give you a benchmark for performance and a blueprint for improvement.

You can save money and time by defining your improvement project’s scope, highlighting your priorities, and avoiding superficial tasks that add little value.

An assessment also can show you and your team new ways to use the internet as a marketing tool. You will learn, for instance, how search engine optimization — fine-tuning your content to attract the right kind of attention from search engines — can change more visitors from prospects into sales leads.

Our assessment team will dig deep into your site, identifying opportunities for improvement and suggesting action items. Their findings will go into an easy-to-understand, plain-English report that shows your site’s rankings, explains the reasons why, and maps out directions for improvement. Your report will cover:

  • Search engine ranking: How high do the top 15 search engines rate your site?
  • Keyword validation and research: Are your keywords the same terms that your prospects use in web searches?
  • Indexing and saturation: Do navigation or code problems limit search engine recognition of your pages?
  • Link popularity: How many links click through to your site from other sites? And how many do you need to stay competitive?
  • Technical evaluation: How do your site and its pages stack up against industry best practices?
  • Marketing e-nalysis: How well does your message attract potential customers and convert visitors into sales leads?
  • Content relevance: Are you using the right words — and enough of them — to compete with top-ranking sites in your industry?  

Benefits

  • Establishes benchmarks for performance and improvement.
  • Helps you and your team better understand how to use the web to generate sales inquiries and leads.
  • Gives you clear decision-making information.
  • Supplies concrete metrics to support informed decisions.