Web Site Analytics

If you use your site to generate sales leads and inquiries, search engine optimization is only your first step. To attract prospects systematically and continuously, you need to take a look at web site analytics.

Analytics determines what users are doing on your site. It enables you to measure your performance objectively by capturing specific user activity metrics.

For example, when prospects come to your site, what pages do they visit? What do they do on those pages? Do they drill down to the information that you feel they need to see? Do they stay long enough to actually learn about your products? Does your traffic come from specific links, from pay-per-view, or from search engines? Which pages are viewed most frequently? Do your marketing campaigns generate additional traffic?

You can answer these questions, and many more, through analytics from Catalyst Connection.

In helping your team set up an analytics system, Catalyst ensures that you get the data you need, and that you know how to use it to improve your e-marketing performance. We brief your team members on the purpose and meaning of each analytics report, and show them how to apply what they learn.

Benefits

• Establish benchmarks for prioritizing improvement efforts.
• Track the success (or failure) of site modifications.
• Determine how marketing and advertising campaigns affect your online traffic.
• Find out which pages visitors find most helpful.