Market Research and Analysis

When manufacturers like you need decision-making marketing information, Catalyst’s expert consulting team uses state-of-the-art software to evaluate market conditions, speak with prospective and current customers, and deliver the information and analysis you need to make the right moves.

As a first step, we work with your team to identify the market or markets that your collective experience indicates may be viable. Then we conduct secondary research to assess those markets in terms of their sizes and trends, the number and strength of your competitors, the range of customer requirements, and your company’s capabilities.

If you decide to learn more about a specific market, our consulting experts will use the latest software to create a comprehensive, targeted marketing database of prospective companies and contacts. Or, if you want to determine what your current customers think of your products and services, we can prepare a customer listening study. By conducting a market intelligence survey, our marketing experts can collect key customer requirements, gather competitive information, and identify opportunities. We’ll give you a research analysis report that identifies significant trends and characteristics that will help you evaluate your opportunities.

Armed with solid market intelligence, your team will be able to focus its marketing and sales efforts where they are most likely to succeed, and generate new business for your manufacturing operations.

Benefits

• Define your markets and gain new insights into trends in your market segments.
• Improve your strategic marketing plan with current, timely, highly reliable customer- and market-specific data.
• Gauge the effectiveness of the manufacturers you compete with, then compare their performance with your own, to improve your chances of winning in the marketplace.
• Develop marketing-oriented profiles of your most valuable customers, so you can identify others like them.
• Identify and prioritize new markets and customers on the basis of their potential value.
• Outpace competing manufacturers by generating new revenue streams in segments with demonstrated demand for your products.
• Implement a proven, repeatable research methodology that supports future expansion.