Web Site Planning, Development, and Search Engine Optimization

Creating a lead-generating web site for your business is a challenging task, even in the hands of a skilled web developer. A Fathom SEO report shows that more than 70 percent of all U.S. manufacturing sites fail to use basic home-page optimization techniques, and more than 80 percent fall short on interior pages. As a result, their sites are invisible to search engines — and to thousands of potential customers.

With their manufacturing backgrounds and their understanding of Pittsburgh-area industry practices, Catalyst’s e-strategy experts understand the differences between a business-to-business site and a garden-variety consumer site. Our consultants monitor the top web and search-engine marketing firms, and the major search engines, to make sure that our web development and consulting skills keep pace with current best practices.

Your customers need to know why you should be the preferred supplier, so we apply proven tactics for turning visitor interest into qualified leads and RFQs. Our services begin with a strategic site-design plan, helping you spec out your site’s goals and audiences, and identifying content that will add value for your customers and prospects. Once the plan is complete, we apply search engine optimization techniques that insure recognition and high rankings from the top search engines. Our professional web writers will craft your site’s language to match the key words that your potential customers use in searching for solutions.

The Catalyst team can build your entire web site, from design to launch, working with you to gather the facts, photographs, specifications, and other information that will make up your site’s content. Or, if you have an in-house web development team — or a relationship with an outside supplier — we can work with them to provide the project management, planning, and direction they need to produce a professional site that generates results.

Through partnerships with key internet service providers, we also can assist you with such specialized projects as:

• .net (“dot net”) applications.
• E-commerce development.
• Unix and Windows platform development.
• ASP, PHP, JavaScript, Cold Fusion, IMB, and Mac formats.

Benefits

• Attract targeted traffic from potential customers.
• Show up on the first search engine page that your potential customer sees, multiplying the chances that a prospect will click through to your site.
• Present accurate information and a professional, branded appearance to customers and prospects.
• Generate more sales inquiries and RFQs.
• Help your sales force deliver your message clearly and consistently.