e-Marketing Development and Execution

Communicating regularly with prospective clients is a key to turning them into regular customers. With Catalyst’s tactical email marketing program, every message of value that you send will reach the right person consistently, generating interest, sales leads, and — ultimately — new customers. Our program enables you to harness email’s greatest strength: personalization. Instead of sending the same boilerplate message to every prospect, you can personalize each message to fit the recipient’s role in the buying decision process.

We start by helping you define the markets you want to reach. Then we assess your strengths and competitive advantages from the customer’s perspective. We also document the key features and benefits of your products and services. Once we have profiled your most promising prospects, we use advanced software to build a database that includes current information on the specific individuals who specify and purchase your products.

Working with your team, we create personalized messages, each tailored for a contact type: top executives, for example, or engineering managers, or quality personnel. You will be able to direct each email to an individual, with personalized content based on parameters that you set. Embedded links will let you direct prospects to specific points on your web site. In a typical e-marketing project, we create a one-year campaign with a portfolio of 12 monthly messages. You can add or change messages at any time.

Our unique on-line marketing tools include a password-protected site that tracks the exact message that motivates each prospect to click through to your company site. This puts a constant stream of leads, with complete, up-to-date information, at your sales team’s fingertips.

Benefits

• Reach new prospects with meaningful messages.
• Maintain relationship-building communications with existing clients.
• Relieve your staff of worry and stress; put outbound marketing “on auto-pilot.”
• Attract inbound calls and inquiries for your sales staff or distributors to handle.
• Spend more time with prospects who have demonstrated interest.
• Eliminate time-wasting cold calls.
• Increase traffic targeted to your site.