Sales Training
Your company's ability to sell is, ultimately, what determines its success or failure. Winning manufacturers realize that sales success does not happen by accident. It happens by design.
The key to designing winners is effective training. The Catalyst method — value-based consultative selling — is easily customized to fit any manufacturer’s specific markets, customers, products, services, and sales processes.
Curriculum
Your consultative selling program begins with a planning meeting that will:
- Determine long and short-term needs, goals, and objectives.
- Evaluate the strengths and weakness of each team member.
- Establish the skill sets necessary to accomplish the desired outcome.
- Prioritize skill set requirements for each team member.
- Customize the training content
The outcome of this meeting is a program that delivers hands-on, how-to knowledge that participants can start using the moment they leave the classroom. Training sessions may vary from a half-day to three days in length, with optional weekly coaching sessions of 30 to 45 minutes for each sales team member. Training is scheduled to cause the least impact on the daily operation of the business.
Measure to improve
Your program will include unique measuring tools to monitor daily, weekly, and monthly success. Participants will learn to track their own progress, identify areas for improvement, and convert weaknesses to strengths long after the workshop program has been delivered.
Benefits
- Increased revenues without the expense of adding sales personnel.
- Improved customer relationships and satisfaction.
- Higher productivity.
- Reduced sales team turnover.
- Faster personnel development with less downtime.