Eureka! Winning Ways®
The proven way to get new products to market faster and cheaper
Company growth is essential to remain competitive in the global economy. Do you know where your company’s growth will come from next year? Or beyond?
Your company can discover new ways to generate increased revenue, substantially minimize your risk and significantly increase your chances of success by using a dynamic system called Eureka! Winning Ways
®.
Eureka! Winning Ways
® is a proven, reliable system for creating and taking action on ideas for growing sales. It brings together your total team – sales, production, engineering, finance and marketing – because in today’s economy, everyone needs to think about growth!
During the Winning Ways
® session your team will:
- Develop ideas on how to sell more of what you currently make by creating customer “pull” through messages that focus on your product’s overt benefit, real reason to believe and dramatic difference.
- Identify new markets and customers.
- Learn how to think about growth and develop at least 50 new product ideas.
- Submit ideas to Eureka's MerwynTM system, which identifies those ideas that have the highest probability of success. Merwyn is an advanced computer model that evaluates how obvious and self evident your idea is to potential customers. The model is based on reverse engineering some 4,000 growth initiatives to identify the key drivers of sales success and profitability. It is 88% reliable in seperating winning ideas from losers.
- Create an action plan, using the Trailblazer process, to bring your new product to market quickly and less expensively.
Your sales can grow by 20 percent or more by engaging your entire team in the Eureka! Winning Ways
® process. The proof is in database of key metrics and statistical analyses of more than 4,000 new products. Winning Ways
® is:
- Eight times more effective than idea "brainstorming"
- Eighty-eight percent reliable in separating winning ideas from losers.
- Eighty-five percent more successful by using a disciplined approach to growth
- Five times more effective in crafting messages that sell
Catalyst Connection guarantees that at least two or more of the ideas you create and test will exceed the probability for success, or we will help you recreate and retest until at least two ideas score above average.
Click here to read how Brunson Instrument Company launched 2 new products within 16 weeks!
“A couple of things I really appreciate about Eureka! Winning Ways is [its] systematic and disciplined approach. It gave us a way to evaluate new markets, products and customers, and have a pipeline of growth planned, quarter by quarter, on an ongoing basis.”
- - Don Mateer, President, Specialty Tires of America, Inc.
CONTACT: Bryan J. Fischer, Managing Director, Business Growth Services, 412.918.4282